If your company plans to brand or rebrand a location, taking the time upfront to review the signage program creates several benefits. A large amount of a branding budget is for exterior signage and components such a vinyl, awnings, and other graphics that support your storefront identity. Often the bulk of the cost goes into signage fabrication and installation; however, by reviewing value engineering opportunities, you can save costs through your signage program’s lifecycle without compromising brand impact and quality.
Working with a turn-key signage provider helps keep all considerations in mind through the process, as costs are controlled and internal feedback made for improvements. Here are the top 5 ways value engineering signage can help maximize impact and minimize cost.
1) Signage Design
You drive the strategy for your brand; our team helps deliver. What impact do you envision signage and graphics creating for your brand? Many design concepts can be developed to support your vision, goals, and budget, from lighting to awnings to illuminated exterior signage. Before deciding, it is important to review all design specifications and maintenance of your program to understand the concept and lifecycle costs.
2) Material Selection
Materials play a significant role in the cost and look of a sign. For interior signage, review material swaps that give the same finish appearance but add value, such as less costly, easier to clean, and lighter for installation. Exterior materials, including lighting, offer similar alternates to ensure you make decisions that come together to maximize brand visibility and intent while minimizing your overall costs.
3) Installation Costs
Installation is a part of the budget that can add up quickly. Knowing the complexity of your signage program from an installation perspective will help drive your final design approval. Understanding your requirements to install a sign can help you efficiently coordinate power boxes and other needs before the install is scheduled.
4) Maintenance Projections
Typically signage is not planned in enough time, resulting in rushed designs to get the signs into production. Having the signage installed for the grand opening is usually the primary goal, but what about the longevity of your program. For example, is there a material that could be reviewed to address fading issues other locations have experienced for an awning? That would reduce long-term replacement costs.
5) Multi-site Considerations
Even if you have one location, have you consideration expansion? Keep that in mind as you look at the overall program. Considering the scalability of your program can help as you look at ways to value engineer your signage. If you have multi-sites planned, looking at materials and parts that could be bulk ordered or custom made to inventory to create cost savings. For instance, having your awning material produced in your brand color eliminates the need to purchase and paint, often resulting in overall cost savings.
At Kieffer | Starlite, we’re continually looking for ways to provide the best performance in signage and lighting solutions. Our design and engineering teams work hand in hand to recommend a solution without compromising the design intent, functionality, and overall sign quality through a value engineering approach. This approach allows us to support our clients who want to review product alternatives with a similar design intent to reduce their overall signage costs.
To learn more about how we can bring your vision to life, contact us today.