News Archives - Kieffer | Starlite

Employee Spotlights | Marti Goad

Employee Spotlight: Marti Goad

At Kieffer | Starlite, the success of our company is driven by the passion and dedication of our employees. We pride ourselves on having a work environment where our team can thrive, share ideas, and help us evolve. Our key differentiator is our team and the passion they have to be the best in our industry!

Today our Employee Spotlight showcases Marti Goad. Marti has a can-do attitude and continually steps in at any capacity to get the job done. We are thankful to see her excel during her tenure with our organization and appreciate her drive to help our team be successful each day. Marti is an integral member of the Kieffer | Starlite team. Read more about Marti and her experience at Kieffer | Starlite.

Role at Kieffer | Starlite: Job Order Specialist

What is a typical day for you at Kieffer | Starlite?  I start my day by taking care of consignment transfers and material entry for the Mt. Airy location. Then I work to create Bill of Materials (A bill of materials (BOM) is a centralized source of information containing a list of departments, materials, and time used to manufacture each sign and the instructions on how to do so.) for Job Orders, Shop projects, Bulk orders, Re-works, etc… I then get all those orders printed and to the shop floor for manufacturing.

What do you enjoy most about Kieffer | Starlite? The people. I believe it is important to always surround yourself with people who inspire the best in you. I have met so many amazing individuals through this company.

What do you find most challenging about your job? Keeping up with the constant workflow while challenging it is also rewarding to see the signs at completion and know that you had a part in the process.

What do you enjoy in your spare time? Spending quality time with my own family, church family, and Girl Scout family.

Bucket List Item: A family cross-country road trip in a classic car.

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National Sign Company Kieffer | Starlite Announces Mt. Airy Expansion

National Sign Company Kieffer | Starlite Announces Mt. Airy Expansion

Kieffer | Starlite is pleased to officially announce the groundbreaking for their expansion of the Mt. Airy manufacturing facility.  Formerly Burton Signworks, Kieffer | Starlite acquired Burton in the Fall of 2018. With a legacy of over 40 years in the Mt. Airy community, the current operation has two locations – one houses the companies thermoforming manufacturing operation.

The sign and graphics industry encompasses $37.5 billion in direct and indirect output, as reported by International Sign Association.  The sign industry was many of the sectors impacted by the COVID pandemic.  As a result, this created the need for Kieffer | Starlite to review and right size manufacturing operations. Consolidating locations and relocating equipment to meet demand and springboard to serve the market as it continues to rebound, part of this enterprise-wide effort included evaluating improved operations in Mt. Airy.

With the support of Surry Country, local incentives, and the landlord, Kieffer | Starlite is pleased to consolidate all manufacturing to one facility located on Junction Street.  As such, the facility will be expanded to include an additional 21,000 square feet.  Two new loading docks are included in the construction, and the layout is redesigned to accommodate channel letter and thermoforming equipment that will be moved to the main facility.

Roger Miller, Director of Manufacturing – Mt. Airy, NC, states, “We are grateful to have the support from our community leaders. Their commitment to our success is making our vision a reality much sooner than anticipated. We broke ground May 26th and expect the transformation to be completed in August.” Miller states that this expansion will ultimately provide his team with one facility that houses all lean manufacturing processes and methods and will result in a safer and efficient work environment.

Miller also stated that they are excited to increase job demand in the area. Miller says, “We have several positions open now and will continue to add more after the expansion.  Our company offers competitive pay, with benefits and many other monetary incentives.” He also elaborates that the sign industry offers an exciting career path as there are several cross-training opportunities. With custom sign work, there is always a new challenge. “We have a great team that works together to take a product from concept to watching it ship out to the customer. Everyone works together to see us deliver quality products to our customers across the U.S.”

Anyone interested in learning more about Kieffer | Starlite, or would like to explore the current job opening in Mt. Airy, is encouraged to visit the company website.

Inside Look at Thermoforming

Click here to take an inside look at our thermoforming capabilities.

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Employee Spotlights | Todd Elledge

Employee Spotlight: Todd Elledge

At Kieffer | Starlite, the success of our company is driven by the passion and dedication of our employees. We pride ourselves on having a work environment where our team can thrive, share ideas, and help us evolve. Our key differentiator is our team and the passion they have to be the best in our industry!

Today our Employee Spotlight showcases Todd Elledge. Todd is known for his dedication and drive to provide outstanding project management for national signage programs. He goes above and beyond to keep our customers informed while effectively managing the day-to-day activities needed to keep programs on track. Todd is a valued member of the Kieffer | Starlite team. Read more about Todd and his experience at Kieffer | Starlite.

Role at Kieffer | Starlite: Client Services Manager

What is a typical day for you at Kieffer | Starlite?  The basis of our job is customer service. Multi-tasking between multiple orders, customer contacts, and sub-contractors makes for a busy day.

What do you enjoy most about Kieffer | Starlite? I believe everyone shares the same vision and everyone works hard for success.

What do you find most challenging about your job? Juggling the demanding expectations of our clients across multiple orders while dealing with an always evolving project schedule. Both internal and external timelines.

What do you enjoy in your spare time? Spending time with my family, golfing & fishing as much as I can squeeze in.

Bucket List Item: World tour!

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National Sign Company Kieffer | Starlite Announces Hospitality Division

National Sign Company Kieffer | Starlite Announces Hospitality Division

Kieffer | Starlite in Denton, Texas, has announced the creation of their Hospitality Division. This move also includes the promotion of Larry Caracciolo to Senior Vice President. Among other internal restructuring in light of the COVID pandemic, the company states that they are pleased to have Caracciolo in this new role.

This new role will focus on formalizing the companies commitment to serve the Hospitality industry. Dedicated account teams specializing in turnkey signage service for many hoteliers throughout the US and beyond will benefit from expanded resources to increase capabilities to serve this market.

Caracciolo says, “I am thrilled to be able to step into the role with Kieffer | Starlite. While I will maintain my existing sales responsibilities, I will also outline a vision and actionable plan to ensure our commitment to being the premier signage and branding partner for this segment.  To learn more about our experience in this market, visit the Kieffer | Starlite company website.”

The hospitality industry was significantly impacted by the pandemic, which started to regain traction this quarter as states lift restrictions. The vaccination has created confidence among many consumers to resume travel. The pandemic began an immediate halt for many properties, which included planned brand refreshes and property expansions.

Kieffer | Starlite is a preferred vendor for signage, lighting, and other branding needs for well-known hoteliers such as Hilton and InterContinental Hotels Group.  Caracciolo states that Kieffer | Starlite will expand our reach and services to these properties and other brands through this strategic development of the Hospitality Division within the organization.

Caracciolo states that this move is a welcomed opportunity to bring his expertise to a broader range of internal and external customers. It will also show the company’s commitment to this industry and continue to position Kieffer | Starlite as a leading national sign company specializing in the hospitality sector. We have an outstanding team of people here. “My additional role will help bring more successes and support our teams to bring more value to hoteliers from code analysis, product innovation, and overall identification of market trends to maximize their signage and branding programs.”

Those who would like to learn more about the company can visit the Kieffer | Starlite YouTube channel. The channel, along with other social media channels, is regularly updated with company news and events. The company will also be attending 2021 AAHOA Convention and Tradeshow, which is in-person this year. Caracciolo looks forward to his team being able to connect face to face to better understand challenges and where we can add value as these properties regain momentum. Those who would like to connect directly with Caracciolo for further information are encouraged to visit LinkedIn.

Supporting National Hospitality Brands

Click here to view our capabilities in the hospitality sector.

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Employee Spotlights | Sharon Host

Employee Spotlight: Sharon Host

At Kieffer | Starlite, the success of our company is driven by the passion and dedication of our employees. We pride ourselves on having a work environment where our team can thrive, share ideas, and help us evolve. Our key differentiator is our team and the passion they have to be the best in our industry!

Today our Employee Spotlight showcases Sharon Host. Sharon is known for her drive and creativity in her role as an A/R Credit and Collections Analyst. She does an outstanding job each day to improve our cash flow while being extremely professional with our customers. Sharon is a valued member of the Kieffer | Starlite team.  Read more about Sharon and her experience at Kieffer | Starlite.

Role at Kieffer | Starlite: A/R Credit and Collections Analyst

What is a typical day for you at Kieffer | Starlite?  My days are really not typical, since I help support multi departments, both AR & AP, wherever I am needed the most. A lot of my day prioritizing. I am very customer service-focused, I keep the customer at the center of all I do. My motto is “whatever it takes!”.

What do you enjoy most about Kieffer | Starlite? Our one vision, one goal attitude. Our team spirit and our drive to be successful.

What do you find most challenging about your job? Motivating customers to pay is not always easy. You have to be one step ahead and be creative in your pitch. I always begin with the end in mind.

What do you enjoy in your spare time? I am an internet junkie; the more I learn, the better I am. I also have a high-energy Yellow Labrador that competes in agility training.

Bucket List Item: I would love to visit Switzerland.

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Value Engineering Signage

Value Engineering Signage: Top 5 Ways to Minimize Sign Costs

If your company plans to brand or rebrand a location, taking the time upfront to review the signage program creates several benefits. A large amount of a branding budget is for exterior signage and components such a vinyl, awnings, and other graphics that support your storefront identity. Often the bulk of the cost goes into signage fabrication and installation; however, by reviewing value engineering opportunities, you can save costs through your signage program’s lifecycle without compromising brand impact and quality.

Working with a turn-key signage provider helps keep all considerations in mind through the process, as costs are controlled and internal feedback made for improvements. Here are the top 5 ways value engineering signage can help maximize impact and minimize cost.

1) Signage Design
You drive the strategy for your brand; our team helps deliver. What impact do you envision signage and graphics creating for your brand? Many design concepts can be developed to support your vision, goals, and budget, from lighting to awnings to illuminated exterior signage. Before deciding, it is important to review all design specifications and maintenance of your program to understand the concept and lifecycle costs.

2) Material Selection
Materials play a significant role in the cost and look of a sign. For interior signage, review material swaps that give the same finish appearance but add value, such as less costly, easier to clean, and lighter for installation. Exterior materials, including lighting, offer similar alternates to ensure you make decisions that come together to maximize brand visibility and intent while minimizing your overall costs.

3) Installation Costs
Installation is a part of the budget that can add up quickly. Knowing the complexity of your signage program from an installation perspective will help drive your final design approval. Understanding your requirements to install a sign can help you efficiently coordinate power boxes and other needs before the install is scheduled.

4) Maintenance Projections
Typically signage is not planned in enough time, resulting in rushed designs to get the signs into production. Having the signage installed for the grand opening is usually the primary goal, but what about the longevity of your program. For example, is there a material that could be reviewed to address fading issues other locations have experienced for an awning? That would reduce long-term replacement costs.

5) Multi-site Considerations
Even if you have one location, have you consideration expansion? Keep that in mind as you look at the overall program. Considering the scalability of your program can help as you look at ways to value engineer your signage. If you have multi-sites planned, looking at materials and parts that could be bulk ordered or custom made to inventory to create cost savings. For instance, having your awning material produced in your brand color eliminates the need to purchase and paint, often resulting in overall cost savings.

At Kieffer | Starlite, we’re continually looking for ways to provide the best performance in signage and lighting solutions. Our design and engineering teams work hand in hand to recommend a solution without compromising the design intent, functionality, and overall sign quality through a value engineering approach. This approach allows us to support our clients who want to review product alternatives with a similar design intent to reduce their overall signage costs.

To learn more about how we can bring your vision to life, contact us today.

Value Engineering Resource Guide

Click here to download our PDF highlighting the benefits of value engineering in signage design.

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Business Application Trends for LED Displays

Business Application Trends for Interior and Exterior LED Displays

COVID-19 pandemic has reinforced the need for businesses to communicate messages directly and effectively to the general public. VP of On-Premise Sales for Watchfire Signs, David Warns, covers business application trends for interior and exterior LED displays.

Kieffer| Starlite is proud to partner with leaders in LED displays like Watchfire. They are a leading supplier for indoor and outdoor LED displays, fixed digit and video scoreboards, gas price signs, and digital billboards.

Our team has experience in all markets leveraging the latest in LED displays to support communication and advertising goals. We can help you achieve your vision with interior and exterior digital signage – from large-scale arena digital scoreboards to C-store gas pricer displays; we are a partner you can trust.

Contact us for more information and support with your signage and maintenance needs.

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Employee Spotlights | Chris Marshall

Employee Spotlight: Chris Marshall

At Kieffer | Starlite, the success of our company is driven by the passion and dedication of our employees. We pride ourselves on having a work environment where our team can thrive, share ideas, and help us evolve. Our key differentiator is our team and the passion they have to be the best in our industry!

Today our Employee Spotlight showcases Chris Marshall. Chris is a valued member of the Kieffer | Starlite team. He is known for his positive attitude and willingness to do whatever is needed to support client delivery expectations. Chris is a great problem solver and an outstanding role model for our team in Mt. Airy. Read more about Chris and his experience at Kieffer | Starlite.

Role at Kieffer | Starlite: My role is to complete channel letters as quickly and efficiently as possible.

What is a typical day for you at Kieffer | Starlite?  My typical day starts with clinching the back to the cans, mounting LEDs, installing them on the raceway and facing them.

What do you enjoy most about Kieffer | Starlite? For the most part, the people I work with and the satisfaction of seeing my work around us.

What do you find most challenging about your job? The time constraints can be a little overwhelming.

What do you enjoy in your spare time? Hunting, fishing, and spending time on the water.

Bucket List Item: I would like to travel to New Zealand for a red stag hunt.

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Market Trends for LED Modules Used in Signage

Three Market Trends for LED Modules Used in Signage

SloanLED is the leader in lighting technology with over 60 years of lighting experience, unparalleled worldwide distribution, and customer support. As a guiding light in the industry, we brighten your brand and your bottom line.

Today, Barry Blythe, Director of Signage Product Solutions, provides insight on current market trends for LED Modules.

Kieffer | Starlite is proud to partner with leaders in lighting like SLOANLED. Our engineering teams continually review the latest signage lighting advancements to ensure the right product recommendation for our customers. For new signage or existing signage lighting retrofits, lighting plays a critical role in achieving the right branding look and extending the sign’s lifespan while creating cost and performance efficiencies. Contact us for more information and support with your signage and maintenance needs.

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