News Archives - Page 3 of 3 - Kieffer | Starlite

Kieffer | Starlite Attending AAHOA in San Diego


4.15.19 – Kieffer | Starlite will be attending the annual AAHOA convention later this month. The tradeshow convention is set to take place in San Diego, California on April 25 and 26, 2019. They will be exhibiting in booth 1543.

Those interested can learn more about AAHOA and its events by visiting the organization online. Kelly David, marketing manager for the sign company says, “We are excited to be able to showcase our capabilities and feature signs to hotel owners and look forward to networking and forging new relationships.”

The AAHOA is the largest association for hotel owners in the world, with more than 18,000 members worldwide. The organization states that one out of every two hotels in the United States is owned by a member. The convention is designed to bring hotel owners together with companies that offer products and services to meet a number of needs in their industry.

“We know that companies want to stand out,” says Kelly. “We take opportunities such as the upcoming AAHOA convention to show businesses how we can help them to stand out. All of our signs and solutions are designed for the unique needs of each business, and we have an outstanding portfolio to showcase our work.”

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Kieffer | Starlite Announces New Website Launch


2.13.19 – Kieffer | Starlite is pleased to announce the launch of its freshly revamped website. The website now features a more simplified design as well as more streamlined content, including content regarding the company’s recent expansion in the Southeast, with its acquisition of Burton Signworks.

The new website provides regular updates as well as news regarding company products, accomplishments, events, and case studies that include projects completed by Kieffer | Starlite. “We are thrilled to debut our new company website to our customers, clients, and visitors who are looking to understand more about the products and services we offer,” said Kieffer | Starlite President Kevin Hofert.  “We are excited to represent all of our locations and manufacturing facilities via one website and showcase the work each location produces.”

Kieffer | Starlite is a national sign company specializing in manufacturing, design, service, and installation. The company has supplied clients across the country since 1956, with Starlite Signs being founded in 1956 and Kieffer & Co. being founded in 1959. Years later, in 2016, after identifying synergies and opportunities for growth, the companies merged to become Kieffer | Starlite, resulting in increased capabilities in manufacturing and sign solutions on both a national and global scale. 2018 saw the company acquire Burton Signworks, adding another 80,000 square feet of manufacturing space to the company’s assets, as well providing better value to its customers. Those looking for more information on the company may view their Facebook page.

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Signs of the Times: Neon and Electric-Sign Retrofits

Web Graphics - Untitled Page

1.11.19-  Signs of the Times published an article this month discussing neon and electric-sign retrofits.  This is always a hot topic within our industry and determined on a case by case basis.  The decision is driven by the customers objective for the look and performance of their signage/lighting. Our experience is that neon is typically replaced with LEDs.

Kieffer | Starlite was featured in the article written by Mark Kissling where the case is made that neon and electric-sign retrofits perform better, last longer and are cheaper.  We discuss the recent renovations completed for Micheals storefront signage located at the Mays Landing, NJ and North Hills, PA locations.

Highlights from our interview include: “Based on our recommendation; neon was failing in both,” said Rob Fehlman, director of national service for Kieffer | Starlite.  “In some cases, we see gen[eration] 1 or gen 2 LEDs failing as well,” he also noted. Though the energy savings of LEDs is a contributing factor to replacing neon with LEDs, the renovations for Michaels result “mostly to get proper lighting consistency and longevity of having a new LED product,” Fehlman said.

Kieffer | Starlite used SloanLED products for this and all their Michaels jobs. “This is a customer-specified product being used in all of their new signs,” he said. “This creates a consistency that helps with future service.” Company installers removed and replaced the signfaces for these two locations, saving the customer money versus doing that separately, and stripped all existing lighting components. They then cleaned the insides of the sign cans and installed new LEDs using a layout provided by SloanLED for each letterset. The install team then ran secondary wiring, supplied the power and tested all lighting before the new signfaces were attached. “All in all, a single Michaels sign takes about eight hours to complete,” Fehlman said.

The result for the two northeastern Michaels’ stores is “lighting that is usually much more consistent and brighter,” he said.  He notes that in most cases Kieffer | Starlite is replacing 10- to 15-year-old neon when making these renovations, “so these signs look brand new when complete.” The retrofits are expected to last another 10-15 years, Fehlman stated, depending on the usage, adding, “Power supplies will probably need to be refreshed after about 5-7 years, also depending on usage.”

“Based on our recommendation; neon was failing in both,” said Rob Fehlman, director of national service for Kieffer | Starlite. “In some cases, we see gen[eration] 1 or gen 2 LEDs failing as well,” he also noted.

We enjoy sharing our experience with the industry as to what we are seeing with our customers. Read the complete article by Signs of the Times clicking here.

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Kieffer | Starlite Featured on CNBC The Profit

Tyler Neubauer - Kieffer | Starlite Consultant

12.4.18- Kieffer | Starlite was featured on The Profit, a popular show on CNBC where Marcus Lemonis lends his expertise to struggling businesses in various industries across the country.   As part of a new business venture, Lemonis invested in the NYC Bagel Deli and sought to rebrand the deli.  Watch the full episode of The Profit here.

Our team worked on this endeavor to create a new brand and storefront signage package.  Throughout the episode you can see first hand the impact branding can provide for a business. The transformation was amazing, and we were honored to be a national signage partner for Corey’s NYC Bagel Deli.

“And finally I want to set Corey and Rory with designers for a new logo and new signage so I’m bringing them to Kieffer | Starlite. A company that makes signs for some of the biggest businesses in America.” – Marcus Lemonis

Click here to view the Kieffer | Starlite case study on this project and see more pictures of the exterior branding and signage for Corey’s NYC Bagel Deli.

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Lakewood Theater Lighting Restoration


11.30.18-  Our team attended the re-lighting ceremony for the historic Lakewood Theater on Friday.  Kieffer | Starlite was excited to partner with this historic theater in the Dallas, TX area to complete the needed theater lighting restoration.

Kieffer | Starlite removed the ball at the top of the theater tower and transported it to their Denton manufacturing facility to replace over 500+ bulbs and sockets.  Once complete, they carefully transported it back to install.  Over 3,000 feet of neon was also installed to complete the restoration of this iconic theater.  Watch our video about this project by visiting this link.

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Kieffer | Starlite Announces Southeast Expansion


10.5.18- We are pleased to announce our Southeast expansion through the acquisition of Burton Signworks. This full-service sign manufacturing company is located just north of Charlotte, NC and adds over 80,000 sq. ft. of manufacturing space.

Burton Signworks was founded over 40 years ago and employees a skilled team ranging from designers to engineers to installation teams.  Using state-of-the-art equipment within their manufacturing operation, they are known for delivering high-quality products to a wide variety of retail, financial, petroleum, QSR –restaurant and custom projects throughout North America.

We are excited to welcome them to the Kieffer | Starlite family and look forward to our combined strength to provide the best product and service to our customers.

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