Concentra - Kieffer | Starlite


Large Scale Rebranding Effort for Expanding Healthcare Network

Healthcare | National U.S.

Concentra, a division of Select Medical, is a national health care company focused on improving the health of America’s workforce. The company provides occupational medicine, urgent care, physical therapy, and wellness services from more than 500 medical centers in 44 states. In addition to these medical center locations, Concentra serves employers by providing a broad range of health services and operating more than 140 onsite medical facilities.

Concentra recently expanded their network through the acquisition of U.S. Healthworks, adding around 250 clinics nationwide. With this acquisition came the need to re-brand each of these sites. Because Kieffer | Starlite has been a long-time partner for their signage needs, Concentra called upon our expertise to assist in transforming the former U.S. Healthworks clinics to Concentra while maintaining their brand integrity.

About the Solution

Kieffer | Starlite worked closely with the implementation team from Concentra to determine their site rebranding schedule. With over 200 U.S. Healthworks facilities in the queue to be rebranded, the strategic rollout included 5-10 locations at a time.

Kieffer | Starlite coordinates all aspects of the implementation to confirm the rebranding date will be completed on schedule, including code checks, drawing packages, landlord approval, permit acquisition, manufacturing, and installation. In most cases, our team works to re-face existing structures to help expedite the conversion and keep overall costs as efficient as possible.

Kieffer | Starlite handles all exterior and interior signage for Concentra. Ranging from channel letters and replacement faces to vinyl graphics and ADA interior signage, the needs of each location is determined on a case by case basis. Upon design approval from the client, property owners, and municipalities, we manufacture the signs and coordinate the installs at the numerous locations that are opening under the Concentra brand.

Our knowledgeable in-house client services team combined with our manufacturing capabilities allows our team to work swiftly through challenges that arise in this multisite rollout. We ensure all scheduled locations can open with new Concentra signage based on the schedule to make this network rebranding a success.


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