Convenience Store | Regional
Enmarket was founded in 1963 and has grown to operate over 125 locations throughout Georgia, South Carolina, and North Carolina. The company has always had a reputation for selling high quality, competitively priced gasoline, oil, and tobacco products. Many of the original stores were small kiosk locations- some of which are still in existence today. While maintaining its offering of top-quality fuel at a competitive price, Enmarket has now established a reputation as a destination for freshly prepared food such as sandwiches, salads, and much more.
In 2015, the company opened its first two stores branded as Enmarket, a rebranding process that continues in 2020. Recently, 18 stores were identified for reimaging throughout their regional footprint. They sought a signage partner that could handle the complete rebranding from site review to installation.
About the Solution
Kieffer | Starlite has the experience and capabilities to deliver a turn-key, multi-site rebranding that met the needs of Enmarket. The beginning process starts with a site survey to determine the best approach for rebranding. As each survey is completed and proposed designs are approved, Kieffer |Starlite begins the permitting stage. Upon local approval, our team starts the production phase and typically implements a complete brand refresh of one to two stores a week.
An example of a typical Enmarket refresh includes new exterior channel letters fabricated for the storefront, kiosks, and canopies. Gas canopies are entirely updated, and gas station pump updates are refreshed with new vinyl graphic applications for pump doors and product ID’s. The main ID pylon signs utilize existing pole supports and with new cabinets and channel letters. Price changers are updated if needed per site, often using a scroller integrated into the point-of-sale system. Pump identification and car wash signage are updated as well.
With in-house fabrication capabilities, our team can evaluate each site and identify which components need to be entirely replaced and what can be repurposed and updated to reflect current branding. Once the rebranding is complete, the new Enmarket brand creates a fresh and vibrant look at each location.